Sondra co-founded RKC! in 1993 and has spent the past 17 years helping companies position their message to investors and other audiences. In addition to her executive duties, she takes a hands-on role with all RKC! projects. Before turning her attention to annual reports, Sondra spent 18 years in publishing. She served as president of Kurtin Communications, a company that specialized in producing corporate magazines; as chief operating officer of E.M. Guild, Inc., publisher of Careers magazine; and as associate publisher of Madison Avenue magazine. A dynamic speaker, she has been featured at investor relations and corporate communications conferences. Sondra holds a Bachelor of Arts from Sarah Lawrence College, and she pursued graduate study at Bank Street College of Education.

The late Bennett Robinson was long recognized as one of the nation's most influential annual report designers. Over two decades, he received more than 400 design awards from Financial World, Communication Arts, and Print magazines as well as The New York Art Directors Club and AIGA. His work on the H.J. Heinz annual reports, over a period of 25 years, was featured in a retrospective show sponsored by The Smithsonian Institution. Bennett is also featured in a film produced by the Mead Corporation on Great Designers and Their Influence on the Annual Report.